With SapphireOne’s highly customisable Sales Web API, businesses can deliver a real-time, connected customer experience. Clients with authorised browser access can interact directly with your systems, enabling live visibility across sales, pricing, stock availability, and order processing.
This API-driven approach allows SapphireOne to integrate seamlessly with custom websites and sales platforms, creating a single source of truth while improving efficiency and customer engagement.
Business Benefits of Sales Web APIs
Sales Web APIs deliver tangible value by strengthening customer relationships and simplifying how users interact with your business.
Key benefits include:
- Improved brand loyalty through consistent, reliable access to real-time data
- Repeat business driven by better customer engagement and usability
- Stable, ongoing revenue supported by self-service and automation
Sales Web APIs also provide customers with practical tools that add real value to their daily operations.
Customers can:
- View product listings, pricing, and availability in real time
- Place orders directly into your system
- Manage shipping and payment workflows online
- Access accurate information without delays or manual follow-up
All of this is delivered through a fully integrated, end-to-end solution.
SapphireOne Sales Web API in Practice – Bordo International
The implementation of the SapphireOne Sales Web API has delivered measurable results for clients such as Bordo International, enabling direct integration between their website and SapphireOne.
James Brown from Bordo International explains how the Sales Web API supports their sales team and customers.
Sales representatives use a dedicated sales webpage that:
- Lists completed sales by salesperson
- Breaks results down by customer
- Shows month-to-date performance against budget
- Displays historical purchasing patterns, including products not recently ordered
This insight allows sales reps to prepare more effectively before contacting customers.
Sales reps access this information on iPads using a standard web browser. The browser connects directly to the SapphireOne database via the Sales Web API, providing live data at all times.
Previously, this information was delivered via Excel pivot tables:
- Reports were time-consuming to prepare
- Data was only refreshed monthly
- The tools were too complex for most users
- As a result, adoption was very low
The web-based API solution replaced this entirely with live, easy-to-use access.
Customer Self-Service and Online Ordering
Customers also use the Sales Web API to place orders directly through Bordo’s custom-built web platform. Rather than using an off-the-shelf CMS, Bordo developed their own JavaScript-based web server tailored to their business needs.
Within three months of going live:
- Approximately 20% of customers were placing orders online
- Office administration time was significantly reduced
- Customers valued the ability to order at a time that suited them
The API supports drag-and-drop functionality similar to SapphireOne itself. Customers can:
- Create orders in Excel or export from their own ERP
- Drag and drop files directly into the Web API
- Upload orders into SapphireOne in real time
Customers and sales reps can also:
- Check stock availability without calling the office
- View current pricing at any time, day or night
This functionality has proven to be a strong differentiator.
Real-Time Pricing and Advanced API Capabilities
Bordo also implemented the Pricebook API, allowing:
- Sales reps to change price books via the web
- Prices to update dynamically in SapphireOne in real time
This level of responsiveness ensures pricing accuracy while empowering sales teams with greater control and flexibility.
Extending Sales Capability with Confidence
The SapphireOne Sales Web API enables businesses to extend their sales channels without compromising data integrity or operational control. By providing real-time access to sales, pricing, and inventory data, organisations can improve productivity, customer satisfaction, and revenue growth.
