Customer relationship management (CRM) software allows farmers to store and follow up on customer leads to help find new customers, track customer behaviour, interactions and purchases of products and services. It also helps to develop personalised and targeted marketing activities that have a better chance of creating a relationship with the buyers and the supply chain.
Agricultural industry CRM needs to maintain long-term relationships with their buyers, agents and supply chain customers, while gaining the reputation of providing value to customers, increasing their loyalty and achieving mutual trust.
SapphireOne CRM ERP Accounting provides a single point of truth for all contacts whether that be by phone, email, etc providing you the ability to review and take action on the information recorded.
SapphireOne (CRM) has inbuilt softphone technology, thus allowing the SapphireOne user to simply click on the phone icon contained within a contact the SapphireOne application will instantly initiate a phone call to the contact’s number, and also has the ability to record the call at the same time. The phone icon will turn red while the call is active and turn green when the call has finished. This will date and time stamp the interaction.
The ultimate goal of CRM is to generate leads for the business and to keep the customer happy with continuous engagement and service.The customer’s experience is about more than just the sales, it’s also about having questions answered, having problems solved, and feeling a connection to your business. Organisations need to think in terms of customer engagement as well as marketing and customer service.
SapphireOne ERP CRM accounting software has a fully functional document management system (DMS) which facilitates secure document storage. Every transaction, client, vendor, employee, asset, inventory item has the ability to attach unlimited documents of any file type within that record in the SapphireOne datafile. This allows instant access to these documents from the SapphireOne Client application or the Sapphire Web Pack.