Every business wants to increase sales without inflating budgets. One of the most cost-effective ways to achieve this is by fully understanding and utilising the functions and features already available within your ERP software and supporting technology.
Before investing in new systems, take a close look at what you already have. Once you have maximised your existing capabilities, avoid the trap of becoming complacent. While technology is a powerful enabler, building and maintaining strong client relationships through personal interaction remains fundamental to the sales process.
Seven Practical Ways to Increase Sales Using ERP Technology
- Your Website – Review your SEO (Search Engine Optimisation) strategy to improve visibility, increase search rankings, and attract new customers. Many website platforms include built-in SEO tools, plugins, or apps designed to drive traffic. Ensure your website is mobile-ready and fully responsive, as mobile usage continues to grow. Regularly review performance and apply optimisation techniques to stay competitive.
- Stocktake Your Hardware – Confirm that desktops, laptops, and mobile devices are up to date and performing efficiently. Outdated or slow hardware can negatively impact productivity and staff effectiveness. Replacing ageing equipment can deliver immediate performance gains.
- Eliminate Paperwork – Manual paperwork slows operations and increases the risk of errors. ERP software supports Electronic Data Interchange (EDI), allowing trading documents such as orders, invoices, and advanced shipping notices to be exchanged electronically without manual data entry. Check whether your ERP includes a Document Management System (DMS) to attach, store, and manage documents digitally. Files of any type can be stored directly against transactions, client records, or vendor records, improving accessibility and control.
- Improve Customer Relationships with CRM – CRM functionality goes beyond recording customer interactions. It provides a clear, consistent view of customer needs across the entire sales cycle. Ensure sales staff record contacts, opportunities, activities, and schedules within the system. Mobile access allows teams to retrieve real-time information from anywhere. Use CRM insights to personalise marketing efforts, build trust, and improve the overall customer experience with SapphireOne ERP and CRM.
- Payment Options – E-invoicing and “pay now” options can significantly reduce payment delays. ERP systems can integrate with multiple online payment gateways, allowing customers to choose their preferred payment method and making the purchasing experience as frictionless as possible.
- Automation – Review existing automation processes and identify areas causing delays or manual rework. Prioritise workflows where automation will increase productivity and reduce errors. ERP software should be flexible. If a new workflow would benefit your business, investigate customisation options. Repetitive transactions can often be completed with a single action through effective automation.
- Reporting – Ensure reports are accessible to the people who need them, both internally and externally. Reporting should provide accurate trend analysis, highlight variances, and support forecasting. Automated reports save time and improve consistency. Speak with your ERP provider about custom reports tailored to your business requirements.
When fully utilised, ERP software and supporting technology become powerful tools for driving sales growth. By improving efficiency, visibility, and customer engagement, businesses can scale confidently while maintaining control over operations and costs.
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