
We are proud to announce that Jack Adams, a SapphireOne-sponsored alpine athlete, has been selected to compete for New Zealand at the 2021 FIS Alpine World Ski Championships in Cortina d’Ampezzo, taking place from 7–21 February 2021.
Jack has been named as part of a four-athlete New Zealand squad, alongside Alice Robinson, Piera Hudson, and Will Feasey.
Currently based in Pitztal, Austria, Jack has spent the past two months training and competing across Europe. He recently achieved a career-best result in a FIS Slalom race at Hochfügen, marking a strong lead-in to the Championships.
Video courtesy of Cardrona Alpine Resort and Ned Brannigan– CF0DQtOAXvF
The FIS Alpine World Ski Championships are held once every two years and are regarded as one of the sport’s most prestigious standalone events. In a recent article by Snow Sports NZ, Head of Alpine Jono Howson explains:
“World Champs is a stand-alone event and the person that is crowned world champion gets to claim that for two years — it is quite an honour.”
We wish Jack Adams and the entire New Zealand team every success and look forward to following their performances at this prestigious international event.

